English is the universal language of our world, but it is not the same everywhere. English is interwoven into
the vernacular languages of ‘others’ who speak it but make it different. South Asia presents a unique case of
language contact, convergence and assimilation: the voices of ordinary people in India betray a tension
between the indigenous language of identity and authoritative English, the language of the economy.

The project involved interviews of people residing in India – unemployed, journalists, teachers, customer
service executives, students and so on. While my series of typographic works attempts to amplify the voice,
it draws inspiration from the Indian decorative arts exploring the love/hate relationship with English. The
type finds it's inspiration from forms in Indian architecture, jewellery and Bandhini to stickers found on
Indian streets.

 

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